考虑品质分级与消费差异的生鲜农产品采运销集成优化

尹秋霜; 葛显龙; 田强; 杨丽娟; 唐研

doi:10.19554/j.cnki.1001-3563.2026.05.028

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包装工程（技术栏目） ›› 2026, Vol. 47 ›› Issue (5) : 257-271. DOI: 10.19554/j.cnki.1001-3563.2026.05.028

绿色包装与循环经济

考虑品质分级与消费差异的生鲜农产品采运销集成优化

尹秋霜, 葛显龙^*, 田强, 杨丽娟, 唐研

作者信息 +

Integrated Optimization of Fresh Agricultural Product Purchasing, Transportation and Sales with Quality Grading and Consumer Preferences

YIN Qiushuang, GE Xianlong^*, TIAN Qiang, YANG Lijuan, TANG Yan

Author information +

文章历史 +

摘要

目的针对生鲜农产品供应链中环节多、衔接不畅、货损严重导致的利润损失问题,通过全链路优化,实现连锁门店销售利润的最大化。方法综合考虑生鲜产品的品质分级与在途损耗对销售收入的影响,并引入顾客对产品品质与价格的差异化消费偏好。构建以连锁门店销售利润最大化为目标的混合整数规划模型。为求解该模型,设计一种两级迭代算法。最后,通过算例验证模型与算法的有效性,并选取重庆市巫山脆李作为实际案例进行实证分析。结果将货损与品质分级相结合更能减少浪费,丢弃果仅占3.06%。结论提出的集成优化策略结合消费者偏好和品质分级有利于减少中间环节,降低货损率,从而有效提升生鲜零售商的盈利能力,为确保企业的经济可行性提供了量化的决策依据。

Abstract

The work aims topropose a full-chain integrated optimization approach to maximize the sales profit of chain-store retailers to address the loss issues in the fresh agricultural product supply chain caused by multiple echelons, poor coordination, and severe spoilage.Considering the impact of quality grading and in-transit deterioration on sales revenue, and incorporating customers' heterogeneous preferences for quality and price, a mixed-integer programming model with the goal of maximizing the sales profit of chain storeswas formulated. A two-level iterative algorithm was developed to solve the model. Numerical experiments were conducted to validate the effectiveness of the proposed model and algorithm, and a case study of Wushan plums in Chongqing was conducted for empirical analysis. Results showed that integrating spoilage control with quality grading further reduced waste, with discarded fruit accounting for only 3.06% of total supply. In conclusion, the proposed integrated optimization strategy—which incorporates consumer preferences and quality grading—effectively reduces intermediate handling and spoilage rates, thereby enhancing retailer profitability and providing quantitative decision support for economic viability.

导出引用

尹秋霜, 葛显龙, 田强, 杨丽娟, 唐研. 考虑品质分级与消费差异的生鲜农产品采运销集成优化[J]. 包装工程. 2026, 47(5): 257-271 https://doi.org/10.19554/j.cnki.1001-3563.2026.05.028

YIN Qiushuang, GE Xianlong, TIAN Qiang, YANG Lijuan, TANG Yan. Integrated Optimization of Fresh Agricultural Product Purchasing, Transportation and Sales with Quality Grading and Consumer Preferences[J]. Packaging Engineering. 2026, 47(5): 257-271 https://doi.org/10.19554/j.cnki.1001-3563.2026.05.028

中图分类号： TB11 U116.2

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