目的 构建“价值-温度”双维框架,系统解决老年健康营养食品包装存在的功能缺失与情感断层问题。方法 基于对市面老年健康营养食品包装的实物样本分析与回收的有效用户问卷,结合当前主流设计案例的总结。通过对包装开启便捷度、信息辨识清晰度等实物指标进行测量,并结合问卷数据的统计分析,系统研究老年健康营养食品包装在使用过程中的功能痛点与情感需求。结果 通过整合分析,建立功能价值、社会价值与伦理价值三位一体的理性基石,结合情感体验、文化共鸣和稳定陪伴的温度注入路径,创新提出“价值-温度”双螺旋协同路径。结论 本研究为老年健康营养食品的适老化包装设计提供了系统的理论框架,将安全、易用、智能的功能价值与尊严、共情、陪伴的情感温度在同一设计框架内实现动态耦合与可度量平衡;该范式为银发经济从数量扩张转向质量提升提供了可实施、可推广的系统化方法,对基于适老化的老年健康营养食品包装研究具有范式引领价值。
Abstract
The work aims to construct a "value-warmth" dual-dimensional framework that systematically addresses functional deficiencies and emotional disconnects in the packaging design of healthy and nutritional foods for the elderly. The study was conducted based on the analysis of physical packaging samples of commercially available healthy and nutritional foods for the elderly and the valid user questionnaires collected, in combination with a summary of current mainstream design cases. Through the measurement of physical indicators such as opening convenience and information recognition clarity, along with statistical analysis of questionnaire data, this research systematically investigated the functional pain points and emotional needs in using packaging of healthy and nutritional foods for the elderly. Through integrative analysis, this study established a rational cornerstone integrating functional, social, and ethical values, while innovatively proposing a "value-warmth" dual-helix collaborative pathway via temperature infusion routes encompassing emotional experience, cultural resonance, and stable companionship. In conclusion, this research provides a systematic theoretical framework for elderly-oriented packaging design, achieving dynamic coupling and measurable balance between functional value (safety, usability, intelligence) and emotional warmth (dignity, empathy, companionship) within a unified design architecture. The paradigm offers an implementable and scalable methodology for transitioning the silver economy from quantitative expansion to qualitative improvement, holding paradigm-leading significance for elderly-oriented packaging research in the domain of healthy and nutritional foods for the elderly.
关键词
适老化 /
价值 /
温度 /
老年健康营养食品包装
Key words
elderly-oriented design /
value /
warmth /
package of healthy and nutritious foods for the elderly
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基金
教育部产学合作协同育人项目（2410140125，241005468150254）；湖北本科高校省级教学改革研究项目（2024494）
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