目的 让消费者通过鲜奶包装上的可视化鲜奶储存温度标识识别鲜奶是否按规定的温度储存，降低时间温度指示标签技术的成本，使其更易应用于鲜奶包装。方法 通过设计3种不同类型的时间温度指示标签，帮助消费者识别鲜奶的存放温度是否合适。结果 油墨消色型和油墨显色型时间温度指示标签适合瓶装鲜奶的储存温度识别，扩散型时间温度指示标签适合利乐包装鲜奶的储存温度识别。结论 可视化储存温度识别包装技术可确保鲜奶质量安全，让消费者放心购买，同时也提升了奶制品企业品牌的形象。

The work aims to enable consumers to identify whether the fresh milk is stored at the specified temperature by the visual label of fresh milk storage temperature on the package and lower the cost of time and temperature indicator label technology to make it easier to be applied in fresh milk package. Three types of time and temperature indicator labels were designed to help consumers identify whether the storage temperature of fresh milk was appropriate. Achromatic-type time and temperature indicator label and chromogenic-type time and temperature indicator label based on ink were suitable for identifying storage temperature of bottled fresh milk, and diffusion-type time and temperature indicator label was suitable for identifying storage temperature of fresh milk in Tetra Pak package. Visual storage temperature identification packaging technology may ensure the quality and safety of fresh milk, let consumers buy fresh milk with confidence, and also enhance the brand image of milk product manufacturers.