摘要
目的 为了解决电子商务包装造成的包装资源浪费现象,探索减量化包装设计模式。方法 以我国电子商务包装存在的问题为研究基础,归纳智能化包装技术解决以上问题的优势,分析电子商务包装减量化设计的思路。结果 系统探索了智能化技术与电商包装结合的设计路径,提出电子商务减量化包装设计应从包装循环模式、包装结构的减量化、减量化智能包装材料的选取、包装装潢的虚拟智能设计等方面考虑。结论 智能包装技术为电商包装的现有问题提出了新的解决思路,将推动电子商务包装向更为减量化、安全化、和谐化的方向发展。
Abstract
The work aims to solve the waste of packaging resources caused by e-commerce packaging, and explore the design pattern of reduced packaging. Based on the existing problems of e-commerce packaging in China, the advantages of intelligent packaging technology to solve the above problems were summarized, and the ideas of e-commerce packaging reduction design were analyzed. The design path of intelligent technology combined with e-commerce packaging was systematically explored, and it was proposed that the design of e-commerce reduced packaging should be considered from the perspective of packaging cycle mode, the reduction of packaging structure, the selection of reduced intelligent packaging materials, and the virtual intelligent design of packaging decoration. Intelligent packaging technology proposes new solutions to the existing problems of e-commerce packaging, which will promote the development of e-commerce packaging towards a more reduced, safer and more harmonious direction.
何青萍.
基于智能包装技术的电子商务减量化包装设计模式研究[J]. 包装工程(技术栏目). 2019(15): 43-47 https://doi.org/10.19554/j.cnki.1001-3563.2019.15.007
HE Qing-ping.
Design Pattern of E-commerce Reduced Packaging Based on Intelligent Packaging Technology[J]. Packaging Engineering. 2019(15): 43-47 https://doi.org/10.19554/j.cnki.1001-3563.2019.15.007
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基金
湖北省教育厅人文社科青年项目(18Q111);2018年度湖北文化创意产业化设计研究中心开放基金(HBCY1811)