目的 为了研究增强现实技术（Augmented Reality, AR）在有机番茄包装上的应用，再现比传统包装更多的信息。方法 通过总结增强现实技术在智能包装互动体验中的应用案例，结合有机番茄的展示特性，设计包含AR技术的有机番茄纸盒包装装潢图，并设计有机番茄的三维模型及贴图、渲染，利用Unity3D和Vuforia等程序组件开发手机应用软件，通过扫描不同图案再现不同的虚拟效果。结果 以纸盒为载体基于手机端应用软件开发可以实现有机番茄智能包装的3D动画、交互性、视频等多维化的展示。结论 AR技术改变了传统包装传递信息的方式，将AR技术应用与有机番茄包装相结合，可实现基于物联网智能包装的方案。

The work aims to study the application of augmented reality (AR) technology in organic tomato package and display more information than traditional package. The application cases of AR technology in the interactive experience of intelligent packaging were summarized. Combined with the display characteristics of organic tomatoes, the packaging decoration diagram of the paper box for organic tomatoes including the AR technology was designed and the three-dimensional model of tomato was designed, mapped and rendered. The mobile application (APP) software was developed with Unity3D and Vuforia program. Different virtual effects were reproduced by scanning different patterns. With the paper box as the carrier and based on the development of mobile APP software, the multi-dimensional display of 3D animation, interactivity and video of organic tomato intelligent packaging could be achieved. AR technology have changed the traditional way of displaying information in package, and the scheme of intelligent packaging based on the internet of things can be realized by combining the organic tomato package with the AR technology.