目的 在国家积极倡导以文化创意带动产业发展的新形式下，重庆地区具有代表性的非物质文化遗产——梁平蓝印花布在当今的传承需要可持续的生产性保护，进行文创产业开发是重要的发展途径。方法 分析探讨设计创新手段和产业创新手段，寻找有效地开发地区传统文化资源的方式和促进重庆非物质文化遗产文化创意产品创新发展的途径。结论 通过整合非遗资源，将生活美学融入潮流设计可以提高产品的竞争力；通过跨界合作，推动集群发展，利用高校与政府的强强联手可以提升产业的竞争力，逐步探寻出一条具有重庆特色的文创产品发展道路。

Under the new form that the country actively promotes the development of industries by the cultural creativity, the representative intangible cultural heritage in Chongqing - Liang Ping blue calico needs sustainable productive protection in today's heritage, and developing cultural and creative industries is an important way to improve. It analyzes and discusses the design innovation means and industrial innovation means, looking for ways to effectively develop regional traditional cultural resources and ways to promote the innovation and development of cultural and creative products of Chongqing's intangible cultural heritage. Through the integration of non legacy resources, the integration of life aesthetics into the trend design can improve the competitiveness of the product. Through cross-border cooperation, the development of the cluster is promoted and the strong strength of the university and the government is used to enhance the competitiveness of the industry, and gradually exploring a road with Chongqing characteristics for the development of the products.