目的 降低包装制造能耗，通过分形几何的运算方法，设计可持续分形包装，有效控制包装的循环使用生命周期，达到可持续发展的目的。方法 分类研究欧式几何学、设计几何学、分形几何学之间的关系及发展趋势，将可持续设计的 5R 原则所对应的设计方法与分形几何的特点进行对比研究，在可持续系统中梳理有规分形包装研究要点，解析有规分形的运算法则，基于运算法则下概念设计及研究。 结论 通过分形对于原形迭代与递归的运算法则及“分维增量”与“分维模块”的设计，以及结构组合和拆解，可以有效提高包装的循环使用率。

It aims to reduce energy consumption of packaging manufacturing through the operation method of fractal geometry, to design sustainable fractal packaging, to effective control the packaging life cycle, to achieve the goal of sustainable development. It studies the relationship and development trend of Euclidean geometry, design geometry and fractal geometry. The five r principles of sustainable design are compared with the corresponding design methods and the characteristics of fractal geometry. In the sustainable system, the research points of the rules and fractal packing are combed. The algorithm of fractal algorithm based on the concept design and research is analyzed. By means of fractal base for iteration and recursion algorithm and fractal increment and the fractal dimension module design, through the structure combination and dismantling, can effectively improve packaging circulation utilization.